Our Story
From a single sewing machine to our own workshop and brand store
The Story Behind the Brand
From Dream to Reality
WOWKIDS began with a simple parent's question: why is it so hard to find children's clothing where everything comes together at once — fabric quality, a well-thought-out cut, style and a fair price? The bright pieces rarely lasted, the well-made ones looked dull, and the beautiful ones were uncomfortable for a child.
In 2021, here in Astana, we decided to answer that question ourselves — and to build a Kazakhstani children's clothing brand we could be proud of in front of both children and their parents. Today WOWKIDS is a full-cycle in-house production: from the sketch and fabric sourcing to sewing in our own workshop and quality control of every batch. We dress children from their very first months to their teens — and we do it the way we would dress our own.
Key Milestones
Our Collection
Quality Is Our Priority
- Industrial equipment combined with hand craftsmanship
- Turkish cotton (up to 95%), plus fabrics from Poland, Korea and China
- Every fabric and trim comes with a quality certificate
- Organic cotton and muslin of natural origin
- Thermoregulating materials for comfort in any season
- In-house production with a professional team
- Size range: 62cm-80cm (babies), 86cm-140cm (kids)